--- title: "Red Valentino (Part I): The story of an Italian Fashion Genius" description: The Valentino brand was born in 1957 when Valentino Garavani, designer of the Maison, opened a sumptuous fashion house in Via Condotti in Rome. image: https://blog.leatheredgepaint.com/hubfs/1455894722_logo-valentino.jpg --- [![Giardini Group Logo](https://blog.leatheredgepaint.com/hs-fs/hubfs/WEBSITE%20Sep2017/giardini-logo271x40.png?width=271&name=giardini-logo271x40.png "Giardini Group Logo")](https://www.leatheredgepaint.com) [![Get Started!](https://no-cache.hubspot.com/cta/default/1828330/63061a13-0cd5-4dd0-96df-68abf3782211.png)](https://cta-redirect.hubspot.com/cta/redirect/1828330/63061a13-0cd5-4dd0-96df-68abf3782211) [![Whatsapp](https://no-cache.hubspot.com/cta/default/1828330/9cc7a30a-8984-4f27-a59e-a7f0352d688d.png)](https://cta-redirect.hubspot.com/cta/redirect/1828330/9cc7a30a-8984-4f27-a59e-a7f0352d688d) # Red Valentino (Part I): The story of an Italian Fashion Genius Posted: Jul 04. 2017 | Tags: [TREND COLORS](https://blog.leatheredgepaint.com/topic/trend-colors) author: [Rachele Micucci](https://blog.leatheredgepaint.com/author/rachele-micucci) | Comments: 0 The [Valentino](https://www.valentino.com/us) brand was born in **1957** when Valentino Garavani, designer of the Maison, opened, along with some business partners, a sumptuous fashion house in Via Condotti in Rome .  However, the high management costs together with to the designer's taste for luxury, led the members to retire from the business. It was crucial for the business that Architecture student [Giancarlo Giammetti](https://en.wikipedia.org/wiki/Giancarlo_Giammetti) entered the company and with whom Garavani **started a new fashion house**. The designer decided to deal exclusively with creativity, leaving the financial aspects to his business partner. Valentino's international debut took place in Florence in 1962. His first fashion show at [Palazzo Pitti](https://en.wikipedia.org/wiki/Palazzo_Pitti) was successful both with the public and the critics, attracting the attention of the media, including the famous [Vogue magazine](http://www.vogue.com/magazine). Afterwards, the designer revealed that after an hour from the beginning of the fashion show, the whole collection had been sold. Since the mid-sixties, the Valentino brand has become popular, and in 1968 the US magazine Women Wear Daily defined him **" the king of Italian fashion"** Valentino's clientele has grown remarkably over the years, including prominent personalities like [Farah Diba](https://it.wikipedia.org/wiki/Farah_Diba), [Jacqueline Kennedy Onassis](https://it.wikipedia.org/wiki/Jacqueline_Kennedy_Onassis) (who married Aristotle Onassis in a Valentino dress), [Elizabeth Taylor](https://it.wikipedia.org/wiki/Elizabeth_Taylor), [Marella Agnelli](https://it.wikipedia.org/wiki/Marella_Agnelli) and Princess [Margaret Windsor](https://it.wikipedia.org/wiki/Margaret_Windsor). ![Valentino and Elizabeth Taylor](https://blog.leatheredgepaint.com/hs-fs/hubfs/Schermata%202017-07-03%20alle%2015.26.21.png?width=386&name=Schermata%202017-07-03%20alle%2015.26.21.png) In 1978, thanks to a collaboration with the Financial Textile Group, Valentino launched his *pret-a-porter* line.He has also dressed **Hollywood's most important stars** such asJulia Roberts, Anne Hathaway, Nicole Kidman, Meryl Streep and many others. ![Nicole+Kidman+Valentino+Cathy+Waterman+Cannes+2013+1.jpg](https://blog.leatheredgepaint.com/hs-fs/hubfs/Nicole+Kidman+Valentino+Cathy+Waterman+Cannes+2013+1.jpg?width=214&name=Nicole+Kidman+Valentino+Cathy+Waterman+Cannes+2013+1.jpg "Nicole+Kidman+Valentino+Cathy+Waterman+Cannes+2013+1.jpg") ![julia-roberts-valentino.jpg](https://blog.leatheredgepaint.com/hs-fs/hubfs/julia-roberts-valentino-320051.jpg?width=193&name=julia-roberts-valentino-320051.jpg "julia-roberts-valentino-320051.jpg") ![anne-hathaway.jpg](https://blog.leatheredgepaint.com/hs-fs/hubfs/anne-2-z.jpg?width=239&name=anne-2-z.jpg) **On September 4th  2007 Valentino says goodbye to fashion.  **The griffe founded by him more than 45 years before will no longer have his creativity. In fact he will be replaced by Alessandra Facchinetti. **On November 20th 2009** the documentary film[***Valentino: The Last Emperor ***](http://www.valentinomovie.com/)came out, it was directed by Matt Tyrnauer. This movie has immortalized the last two years of the designer's work. [Click here to read part II](https://blog.leatheredgepaint.com/red-valentino-part-ii-the-color-icon-of-the-brand-conquers-the-world) [TREND COLORS](https://blog.leatheredgepaint.com/topic/trend-colors) [**](https://twitter.com/intent/tweet?original_referer=&url=&source=tweetbutton&text=) [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.leatheredgepaint.com/the-story-of-a-genius-of-italian-fashion) [**](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.leatheredgepaint.com/the-story-of-a-genius-of-italian-fashion&title=&summary=&source=) ### About this blog All you need to know about Giardini and the leather world, you can find it here. 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