Pantone has recently unveiled the Color of the Year for 2024, and it's none other than "Peach Fuzz" or PANTONE 13-1023. Renowned for its influence on color standards and digital innovations within the design realm, Pantone's choice reflects a deliberate shift towards fostering empathy and understanding. Positioned between the delicate shades of pink and orange, this soft and inviting hue embodies qualities of tenderness. 


This annual event also marks the 25th anniversary of Pantone's Color of the Year initiative, inaugurated in 1999 with the iconic Pantone 15-4020 Cerulean Blue. Since its inception, the program has transformed into a cultural phenomenon. 

But... let's get back to this new color.

Often associated with healing, Pantone's Peach Fuzz goes beyond being just a color; it serves as an inspiration for fostering a sense of community and encourages moments of introspection. Leatrice Eiseman, the Director of Pantone's Color Institute, underscores its unique ability to provide comfort and inner peace and convey serenity.


A lightly sensual, sincere peach shade with a touch of tenderness and kindness, Peach Fuzz 13-1023 communicates a message of love and sharing, a sense of community and collaboration. A compassionate and inclusive peach shade that highlights our desire for solidarity with others, moments of calm and feelings of protection aroused, Peach Fuzz 13-1023 presents a new approach to kindness. A pleasing peach shade somewhere between pink and orange, this color inspires feelings of belonging, new balances, and an opportunity to take care of ourselves, calm down, and find our own spaces in which to thrive and improve. By drawing comfort from Peach Fuzz 13-1023 we can find inner peace, impacting our well-being. 

Gentle, sweet and airy, Peach Fuzz 13-1023 evokes a new modernity. It focuses on the human experience that enriches and nourishes body, mind, and soul, but it is also a sophisticated and contemporary peach tone with a gentle lightness that comes with time but is able to bring an important and necessary beauty to the digital world.  Poetic and romantic, it is a crisp peach tone with a vintage air. Peach Fuzz 13-1023 reflects the past but gives a touch of new modernity with a contemporary look.

Which of the Pantone Colors of the year is your favorite?